There’s a well-worn old adage that states, “You can lead a horse to water, but you can’t make him drink.” Salespeople, like the horse in the saying, can be a stubborn lot. As with any horse, some only need gentle prodding to take you where…
Telecommuting – allowing employees to work all or at least a portion of their week from home – isn’t a new idea. However, it’s a growing trend that offers small businesses and workers alike many mutually beneficial advantages, but can cause several problems as well….
Small Business Risk of Lax Online Security : Hardly a week goes by without news of yet another big online security breach that has put a well-known company and its customers at risk from malicious hackers out to steal identities, pilfer corporate secrets, or install…
DIY Publicity Campaigns : Sales and marketing aren’t the only ways to grow your business. There is another component that you can use to influence and attract potential customers: public relations. And one critical component of public relations is the media publicity campaign. The good…
Build Your Business by Building Relationships: Running a small business takes a lot of time. There’s administration, payroll, taxes, hiring, production, etc. to take care of each and every day. Not to mention the unforeseen but seemingly inevitable “brush fires” you have to put…
Very often, fast growing companies face a cash-flow crunch due to a limited line of credit. When a bank establishes a line of credit, it’s usually based on a company’s past performance and it’s difficult to increase that line. A young, growing business that is…
Small businesses need an abundance of innovative ideas in order to succeed in this difficult economy.
In any market, good or bad, small business owners must continually think about how they can continue to grow and attract new customers. Here are five small business marketing tips that can help you thrive. 1. Mobile enable your online marketing With more than a…
Many small companies start factoring their invoices for one reason or another, so here’s a of the most important reasons to begin.
Given the current conditions, it’s easy to blame the economy when sales stagnate. However, the economy may be only partly to blame.
